UNIVERSITY OF ECONOMICS - VARNA

Chief Assistant Prof.

Yordan Ivanov
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Tuesday   8:00 - 12:00
     
Room   404
Phone   052/660470
Publications
Relationship between business strategy and price behavior
Minkov, Il., Y. Ivanov (2007), the journal "Izvestia" br.3, UE - Varna, p. 64 - 74

          
The article examined the characteristics of the relationship of business strategy and firm pricing behavior. By identifying the main characteristics of these categories seek economic importance of the relationship between them to achieve market success. Identify two groups of factors affecting price behavior in specific business strategy - factors of consumer demand and competitive factors. On this basis, may determine possible price behavior depending on the business strategy and the combination of the index factors.
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Prospects for adequate pricing in Bulgarian battery production
Ivanov, Y., Proceedings "Scientific Conference of young scientists," Science and Economics University of Varna, 2006, p. 40 - 45

           
Report is part of the doctoral dissertation of the author. In its main lines he has completed phase of a series of publications on the subject pricing strategies manufacturing the battery, because it seems perspekitivite facing companies in this sector in taking their pricing decisions.
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Strategic pricing decisions and competitive advantage of company
Ivanov, Y., Collection of scientific works "Fifth International Scientific and Applied Conference on Contemporary Problems in the theory and practice of corporate governance", Varna, 2004, pp 155 - 159

       
Report is part of the doctoral dissertation of the author and is associated with tarsenete link between the factors of business and pricing decisions within the company. Derived ideas are key factors for success of the company's pricing strategy, and thus lay the groundwork for future scientific analysis related to development and otsenakata price strategy.
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Approaches for classifying pricing strategies
Ivanov, Y., (2004), Conference proceedings of the conference of young researchers - Shkorpilovtsi, izdetelstvo Science and Economics, Varna, p. 36 - 40

         
The report was published in the Proceedings of the annual conference of young scientists of University of Economics - Varna, has traditionally conducted in s.Shkorpilovci. It based on an analysis of the positions of the various authors in connection with the approaches to the classification of different types of pricing strategies is naparven attempt to achieve a single classification. Need to construct a system of classification stryna signs for organizing the diversity of strategies, pricing is based on the appearance of the report. which is part of the doctoral dissertation of the author.
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A Model of Assessment and Choice of a Pricing Strategy in Industrial Companies

Ivanov, Y., (2005), Izvestiya magazin, Varna University of Economics, p.110

 This article is dedicated to the development of a methodology for assessing the current pricing strategies and new choices. Published in the scientific journal of the Economic University - Varna on the thesis of the author. Analysis and evaluation of the pricing strategy of each company is based obshtofirmena achieving its goal and achieve long-term viability. In each case, coverage in the analysis of factors and indicators may change depending on the type of business. Each firm enters the market must comply with a set of factors and indicators of environment when choosing a particular pricing strategy alternative.

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Price Strategy of Bulgarian Battery Production - Assessment and Perspectives

Ivanov, Y., 2006, An Annual Book of Varna University of Economics, volume 78, p.273

   

    Price as one of the main mechanisms of the economy should be conductive to the market realization of products. The setting and maintaining of particular price levels, active on a market are most of all the result of a combination of decisions taken in the companies having to do with price setting...

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