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Approaches for classifying pricing strategies |
Ivanov, Y., (2004), Conference proceedings of the conference of young researchers - Shkorpilovtsi, izdetelstvo Science and Economics, Varna, p. 36 - 40
The report was published in the Proceedings of the annual conference of young scientists of University of Economics - Varna, has traditionally conducted in s.Shkorpilovci. It based on an analysis of the positions of the various authors in connection with the approaches to the classification of different types of pricing strategies is naparven attempt to achieve a single classification. Need to construct a system of classification stryna signs for organizing the diversity of strategies, pricing is based on the appearance of the report. which is part of the doctoral dissertation of the author.
In theory and practice of contemporary pricing is paying increasing attention to its strategic nature. This is determined by the fact that in recent decades in terms of a global economy, companies are increasingly to be put in competition issues and competitive advantages. Although there are authors who do not adopt pricing strategies as essential to gaining and maintaining competitive advantages of the company and growing - often deny price competition, it exists objectively, and develops and becomes increasingly profound and complex character. Therefore, we believe that issues related to pricing strategies are complex, multifaceted and precisely aimed at establishing a place of pricing strategy in company management, classification and characterization of the types of pricing strategies, the projection of the evaluation and selection of specific strategic pricing alternatives.
The purpose of this report is to justify the classification scheme of pricing strategies.
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