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IMPACT OF WORLD ECONOMIC CRISIS ON THE PRICE POLICY OF THE COMPANY |
Ivanov, Y., Collection of reports from Round Table 15 - May 17, 2009, entitled "Management aspects of the crisis and their impact on the process of teaching, Varna, 2009, p. 152 - 157
This report focuses on opportunities to reduce the negative impact of global financial and economic crisis through the use of an adequate pricing policy of firms. The report's overview of pricing and the impact of key pricing factors give reason to draw conclusions and to bring out the main directions for improving the effectiveness of the company's business in crisis.
Full report only in Bulgarian HERE |
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