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Price Strategy of Bulgarian Battery Production - Assessment and Perspectives |
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Ivanov, Y., 2006, An Annual Book of Varna University of Economics, volume 78, p.273 Price as one of the main mechanisms of the economy should be conductive to the market realization of products. The setting and maintaining of particular price levels, active on a market are most of all the result of a combination of decisions taken in the companies having to do with price setting...
... The object of study in the present work is production of storage batteries in Bulgaria, the existence and development of which depends on determining and applaing an adequate pricing strategy. In view of the requirement of the market in Bulgaria for constant raise in the efficiency and competitiveness of industrial production, the adequacy of the pricing strategy turns uot to be of particular importance. With that in mind, the present study reveals main issues arising with the application of the strategy of conforming with the income of users. Through the negative tendencies revealed by the analysis there are outlined the necessary changes in the pricing strategy of Bulgarian battery production as well as the possible outcomes of those. |
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